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May 03, 2011

Big Pharma: China Market Too Big to Ignore

Global Trend


The start of 2011 has seen some significant deal activity involving big pharma in China.

It has long been recognized that while big pharma has many challenges ahead in terms of growing and maintaining revenues and profitability in mature markets, the opportunities represented by China are too big to ignore.

Over the past few years, numerous companies including GlaxoSmithKline, Merck & Co., Inc., Novartis, Pfizer, and sanofi-aventis have made numerous inroads into China through partnering and M&A transactions. In addition, the companies have made significant investments in establishing their own R&D functions in the region.

Most recently, Takeda has agreed with China Medical City in Taizhou to make a significant investment to build R&D, manufacturing, and marketing facilities in China (see below for details).

Pfizer has recently signed two deals with a China focus: the first with Shanghai Pharmaceutical for the distribution and marketing of Pfizer products in China; the second with Daiichi Sankyo for the co-promotion of Daiichi Sankyo’s olmersartan medoxomil in China.

Table 1: Big pharma partnering deals in China – 2011

Date Parties Stage Therapy Area Value US$m Subject
20/04/2011 Pfizer, Shanghai Pharmaceutical Marketed   n/d Distribution and marketing agreement for products
04/04/2011 Daiichi Sankyo, Pfizer Marketed Hypertension n/d Co-promotion agreement for olmesartan medoxomil
31/03/2011 Astellas, Cardeus Pharmaceuticals Phase I, Phase II, Preclinical Angina n/d Development, licensing and manufacturing agreement for YM758, ASP6537 and one other compound
30/03/2011 Dainippon Sumitomo Pharma, Intercept Pharmaceuticals Phase I, Phase II Cirrhosis, Liver disease 315 Development and licensing agreement for obeticholic acid (INT-747)
23/03/2011 Takeda Pharmaceutical     n/d Contract service agreement to build new facility in China

Source: Current Agreements, April 2011

Deal activity has not been limited to partnering alone. In the first three months of 2011, there have been two significant M&A acquisitions in China by big pharma.

First, Merck KGaA has acquired Beijing Skywing Technology, a leading provider of cell culture media products and bioreactors for the Chinese biopharmaceutical industry. The acquisition allows Merck to quickly establish a presence in this market segment in China.

Second, Novartis has acquired an 85% stake in Zhejiang Tianyuan Bio-Pharmaceutical, a vaccines company. Again, this provides a big pharma company with significant presence in a rapidly growing market segment in China.

Table 2: Big pharma M&A deals in China – 2011

Date Parties Value US$m Subject
22/03/2011 Novartis, Zhejiang Tianyuan Bio-Pharmaceutical n/d Acquisition agreement for 85% stake in Zhejiang Tianyuan Bio-Pharmaceutical
05/01/2011 Beijing Skywing Technology, Merck KGaA 18.3 Acquisition agreement for Beijing Skywing Technology

Source: Current Agreements, April 2011

We anticipate that the number of partnering and M&A deals with a China focus will continue throughout 2011 and beyond as big pharma seeks to establish a strong presence in the rapidly growing and lucrative market. We also anticipate significant consolidation in the Chinese market as regional players seek to consolidate a position of critical mass in order to compete with western companies as well as to establish R&D capabilities of their own.



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